About Us

Welcome to What The Fuck Mama! -- A celebration of unapologetic women, audacious stories, and the power of being true to oneself.

Hi, my name is Shayla Height and I’m the creator of What The Fuck Mama! Born from a lifetime of observing the fierce, authentic women in my family, What The Fuck Mama! is a tribute to the courage instilled in me by my mother and the combination of bold characters inspired by the influential women in my life.

Envisioned as a mirror reflecting the diversity of women's experiences, I hope every woman engaging with What The Fuck Mama! sees a bit of herself, her mother, or her grandma in the characters. It's about feeling seen, celebrated, and connected.

My mother, a bold and unapologetic force, inspired the brand with her fierce protectiveness and unwavering authenticity. The stories shared aim to empower and celebrate women who fearlessly live life on their terms.

Beyond entertainment, I hope What The Fuck Mama! serves as a reminder to women that their power lies in being themselves. The brand fosters a sense of connection, acceptance, and celebration within the community – a space where you don't need to change; you're already amazing.

Humor is at the heart of our storytelling. From TikTok mishaps to creating giggly moments with my daughter during video takes, humor transforms everyday stories into victories and adventures.

Looking ahead, we aim to immortalize these stories in a graphic novel, bridging the gap between digital and physical experiences. Aspirations extend to evolving our product line into action figures and dreaming of a What The Fuck Mama! animated television show, sharing these incredible women with millions.

What The Fuck Mama! is more than a brand; it's a movement, a celebration, and a reminder to embrace the audacity of living out loud. Join our community, be part of the celebration, and remember: you're amazing just as you are.